Belegenza Natural Simply Straight Progressive Straightener

Description

Simply Straight Progressive Straightener is a unique food-grade fusion that straightens curl and frizz over time the more you use it. Excellent for controlling multi-textured curl patterns. This is a natural alternative to harsh chemical relaxers and straighteners. A gentle straightening process which smoothes the curl structure and takes up to 30 applications to get full results. It is very gentle and effective. Remember that your new growth keeps coming, so once desired straightening is achieved on mid-shaft continue to apply to new growth and/or problem areas. Safe for all hair types and is compatible with relaxers, keratin treatments and is safe for children. On excessively curly long hair, use as a dressing when braiding and after several uses, see softness and control without having used chemicals.

Features

• Offers a natural alternative to harsh chemical relaxers and straighteners
• Straightens curl and frizz over time the more you use it
• Takes up to 30 applications to get full results
• Once desired straightening is achieved on mid-shaft continue to apply to new growth and/or problem areas
• Controls humidity and leaves hair with a healthy bounce
• Safe for all hair types
• Bottle Size: 3.3 fluid ounces
• Simply Straight is free of the following:
  • Lye, Sodium and Calcium Hydroxide, and Formaldehyde
• Ingredients:
  • Purified Water, Sugar Cane Extract, Glycerin, Butylene Glycol: humectant/moisturizing carrier, mold preventor, Cetearyl Alcohol: coconut oil derivative, not isopropyl alcohol, non-drying, Hawaiian Algae, Red Mapleweed, Gulfweed Algae, Ricinus communis: Castor seed oil, Sorbitol: sugar/berry extract, Glyceryl Stearate: coconut oil derivative, Peg-100 Stearate: fatty acid ester, Polyquaternium-4/Hydroxypropyl starch copolymer: thickener/binder, Polymerized Hydro-Carbons: Proprietary vegetable oil complex, Sodium Polystyrene Sulfonate: cellulose fiber resin, Polyvinylpyrrolidone : rubber tree derivative, Peg-90M: Wax Tree extract, Phenoxyethanol: Sugar based fungal preventor, Fragrance: phthalate-free natural, Peppermint Oil, Wintergreen Oil, Yellow-10 & Blue-1: FD& C approved safe coloring, Castor Oil Extract
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Reviews

2 of 2 (100%) customers would recommend this product to a friend.

Customer Reviews Write a review   Choose a sort order Date - Newest First Date - Oldest First Rating - High to Low Rating - Low to High Helpfulness - High to Low Helpfulness - Low to High Length - Long to Short Length - Short to Long Overall Rating: Quality: Value: Effective/useful: Reliability: Written By: Shana (New York) With rain and humidity Date: May 21, 2010 Pros: high quality, effective, easy to use, met my expectations, exceeded my expectations OK so I promised a second review with rain and humidity. No frizz, no flyaways - not perfectly straight but certainly straighter than I have experienced before. Will definitely purchase again.... (see entire review) 1 of 1 people found this review helpful. Overall Rating: Quality: Value: Effective/useful: Reliability: Written By: Shana (New York) Frizz be gone Date: May 05, 2010 Pros: high quality, effective, easy to use, met my expectations, tiny amounts do the trick 1st review - Went out in the rain last night and my hair did not go into ringlets - WOW - Will do another review as soon as the humidity peaks, but if this is any indicator - I'm sold!!!!!... (see entire review) 1 of 1 people found this review helpful.

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Summary

Typical professional and retail hair products contain about 3-5% of their active ingredients in a base of water or other synthetic ingredients. Belegenza provides 8-33% active ingredients, in a base of vegetable/plant juices. Belegenza engages in ongoing research and development, refining our methods, practices and formulas, and is the consumer’s choice in green-friendly products. They also decrease the cost of shipping and fuel usage by not adding water weight to our products….this approach is greener and earth-friendly. For example, their 8 oz. shampoos are equivalent in usage to a typical professional shampoo that is 20 oz.! You just add your own water as you use it.